The Full English – Tesla doesn’t need advertising

I covered Tesla’s share price last week briefly. This week I will continue to be a fanboi, demonstrating exactly the point of my title. I’ve been idly browsing electric cars on the usual motor sites, and I’m now bombarded with adverts for the Renault Zoe, Honda electric thing (I signed up for the mailing list for that to be fair), and the VW E-Up (Yorkshire accent engaged). No Tesla adverts though. They just don’t need them.

For one, they’ve got Musk, who is a law unto himself. My considered view is that he is a maverick genius, gifted of the unique talents required to truly become a world-leader; self-belief, intelligence and funds. I think his self-belief, once confidence and always bordering on arrogance now oscillates into narcissism. He has got too high on his own supply, spent too much time reading his own hype. That does not stop him being successful.

Nor does it stop him leading a company in a disruptive direction. Which leads to hype, interest in the media, and first-mover advantage. Musk and Tesla generate their own hype by moving in ways the rest of the auto industry do not, and continuing to do so. There are parallels with Steve Jobs in the Ipod and Iphone era. There’s been a swathe of copy written this week trying to justify or make sense of this for the old guard. Arguments that Tesla is still undervalued (1), that it represents the start of a new era (2). Tesla is true capitalism at work, identification of a new disruptive direction and completely shifting the commercial conversation in that direction; to use quasi-management speak (3). People believe the hype generated. They buy the hype, in equity form and in material motors. Tesla’s profitable (4). But does that hype justify it’s inclusion in the S&P 500 and a greater valuation than Toyota. That is pure speculation and gambling.

If you fancy a shot at a free Tesla share, sign up to Freetrade with this link,

The Fire Shrink
News:

Blogs/ Opinion:

References:

  1. https://www.investmentweek.co.uk/news/4018198/value-remarkable-tesla-underappreciated-markets-fund-managers
  2. https://uk.reuters.com/article/us-autos-tesla-newera-insight/how-tesla-defined-a-new-era-for-the-global-auto-industry-idUKKCN24N0GB
  3. https://unherd.com/thepost/is-tesla-all-that-remains-of-real-capitalism/
  4. https://www.theguardian.com/technology/2020/jul/22/tesla-profit-shares-fourth-quarter
  5. https://www.wsj.com/articles/everyones-a-day-trader-now-11595649609
  6. https://www.bbc.co.uk/news/business-53201204
  7. https://www.theguardian.com/business/2020/jul/21/robinhood-cancels-uk-launch-of-its-investment-app
  8. https://www.cnbc.com/2020/07/24/zooms-marketing-chief-on-the-companys-rise-through-the-pandemic.html
  9. https://www.bbc.co.uk/news/business-53528653
  10. https://awealthofcommonsense.com/2020/07/generational-wealth-inequality/
  11. https://medfiblog.wordpress.com/2020/07/24/pay-rise-half-truths/
  12. http://quietlysaving.co.uk/2020/07/20/lockdown-dogs-of-the-ftse/
  13. https://firevlondon.com/2020/07/20/what-has-lockdown-done-to-my-finances/
  14. https://drfire.co.uk/lockdown-impact-on-finances/
  15. https://indeedably.com/pandemonium/
  16. http://diyinvestoruk.blogspot.com/2020/07/the-carbon-budget-introduction.html
  17. https://www.ukvalueinvestor.com/2020/07/ftse100-sp500-cape-ratio.html/
  18. https://thesavingninja.com/employee-share-scheme-which-option-to-take/
  19. https://tuppennysfireplace.com/how-to-save-money-without-a-budget/
  20. https://playingwithfire.uk/air-bnb-diaries-side-hustle-or-not/
  21. https://www.crackingretirement.com/retirement-isnt-static/
  22. https://earlyretirementinuk.blogspot.com/2020/07/life-in-times-of-cholera-just-kidding.html
  23. https://www.foxymonkey.com/jobs-vs-robots/
  24. https://moneygrower.co.uk/robinhood-cancels-uk-launch-similar-app/
  25. https://thefifox.wordpress.com/2020/07/21/how-much-money-should-you-have-in-your-savings/
  26. https://lifeafterthedailygrind.com/the-ikea-effect-why-diy-brings-happiness/
  27. https://www.itinvestor.co.uk/2020/07/debt-investment-trusts-for-the-brave-only/
  28. http://bankeronfire.com/zeroing-in-on-your-workplace-pension-returns
  29. https://www.mouthymoney.co.uk/how-my-simple-thumbprint-trick-can-stop-you-becoming-a-victim-of-identity-fraud/
  30. https://monevator.com/cash-versus-bonds/
  31. https://monevator.com/weekend-reading-just-the-links-maam-4/
  32. https://www.moneymage.net/7-thoughts-low-cost-living/
  33. https://www.finumus.com/blog/how-to-sell-a-house
  34. https://gentlemansfamilyfinances.wordpress.com/2020/07/25/more-agony-of-woodford-investors/
  35. https://gentlemansfamilyfinances.wordpress.com/2020/07/22/stamp-duty-cut-property-frenzy/
  36. https://youngmoneyblog.co.uk/here-are-5-apps-to-upgrade-your-post-lockdown-finances-spon/

3 thoughts on “The Full English – Tesla doesn’t need advertising

  1. You have to admire the way Musk works the crowd like a modern day PT Barnum.

    Innovating and pushing boundaries. Both on the technology front, and also when it comes to creative accounting.

    The FT had an interesting piece this week delving into how the quarterly profits came from reselling regulatory credits rather than cars, and finding more questions than answers about the accounts receivables balance it has long carried on its balance sheet..

    Liked by 1 person

    1. Thanks Indeedably, I missed that but I’m unsurprised.
      I do wonder if Tesla ends up under more scrutiny due to it’s lauded status, when there’s plenty of dodgy practice going on across the board.
      Can only imagine what Ben Graham would have made of it all.

      Like

  2. As a happy owner of a Model 3, I can say that while there is a hell of a lot of hype around Tesla – they do make some phenomenal cars. Best one I’ve ever driven and bloody quick too! I’m not going back to petrol.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s